The Fashion Influencer our Creative Director is Obsessed With

Steal Her Style: Lucy Williams

One of my favorite Fashion Influencers is Lucy Williams (Fashion Me Now). Her cool, classic effortless style resinates with me. Even though she’s based in the UK her style is equally suited for California, or anywhere for that matter. And that’s probably what I love the most about her style.

I write all the time about effortless style because, I think for many “style” can be intimidating and it shouldn’t be, and doesn’t have to be.  Style can be understated. It’s really about having the right foundation of clothing and knowing what looks best on us individually. The images and outfits I chose to share look like they are from this week, but they are a range from recent to a few years ago to show that great, timeless style has no season and is never “out”. Classic foundational wardrobe pieces are the key to great style on any budget.

If you have these pieces, great! Here are a few ways to mix them up. But if you realize you need some fresh wardrobe staples. We’ve picked a few of our favorites to add the your collection.

Lucy williams street style, fashion influencer, winter style, cream sweater and black leather moto jacket


Quay Australia 20's Shades in Black Gift Ideas

Quay Australia 20’s Shades $65 via BLUE EYED GIRL

BB Dakota Mathew Texture Leather Jacket Moto Jacket Gift Idea Classic Moto Jacket Wardrobe Stables

BB Dakota Mathew Textured Leather Jacket $362 via LARGO DRIVE

C by Style Report Cropped Turtleneck Cream Sweater Holiday Gift Idea

Cropped Turtleneck Sweater $55 via SHOP STYLE REPORT

Lukke Wullf Rust Sandi Pant High Rise Wide Leg Cropped Pant

Lukke Wullf Rust Sandi Pant $238 via PRISM

Matisse Commodore Mule

Matisse Commodore Mule $130 via PRISM

Vegan Leather Take Me Out Bag Round Handel Bag

Vegan Take Me Out Bag $45 via SHOP STYLE REPORT

Lucy williams style, plaid blazer and graphic tee, denim style, outfit ideas


For Love and Lemons Simone Earrings

For Love and Lemons Simone Earrings $97 via RESURRECTION

Double Breasted Plaid Blazer

Plaid Blazer $110 via SHOP STYLE REPORT

Daydreamer Clothing Rolling Stones Concert Tee Distressed Tee

Daydreamer Rolling Stones $62 via KINDRED

Levi's 501 Skinny Jean

Levi’s 501 Stretch Skinny Jean $98 via THE SHOP LAGUNA

Lucy williams street style


APPARIS Goldie Jacket Black Faux Fur Jacket

APPARIS Goldie Jacket $185 via LARGO DRIVE

Show me your Mumu Fatima Turtleneck Sweater

Show Me Your Mumu Fatima Turtleneck Sweater $154 via LARGO DRIVE


Levi’s 501 Skinny Jeans $128 via THE SHOP LAGUNA

Matisse Caty Boot Western Trend Western Bootie

Matisse Caty Boot $196 via LARGO DRIVE

Lucy williams style, style influencer, fashion blogger, white denim, black leather jacket


Pistola Tracy Moto Jacket Vegan Leather Moto Jacket

Pistola Tracy Moto Jacket $148 via KINDRED
Vintage Tee
California Beach Club Vintage Tee $49 via STEVIE SISTER

White Denim Frayed Hem McGuire Denim

McGuire Cropped Valetta $228 via BLUE EYED GIRL

Dolce Vita Alert Slide Red Slide

Dolce Vita Alert Slide $50 via LARGO DRIVE

Lucy williams street style, teddy bear coat, winter style


Sage the Label Two Hearts Trench

Sage the Label Two Hears Trench $124 via IRIS AND POPPY

Splendid Classic Turtleneck

Splendid Classic Turtleneck $58 via JEANNI CHAMPAGNE

7 for all Mankind Ankle Skinny with Spliced Hem and White Stitching Contrast Stitching Black Skinny Jeans

7 for all Mankind Ankle Skinny with Spliced Hem $199 via THE DENIM LAB

E8 by Miista Elan Boot Two Tone Boot Croc Embossed Boot

E8 by Miista Elin Boot $180 via LARGO DRIVE


C by STYLE REPORT Sheer Blouse Keyhole Blouse Tie Waist Blouse

No Ties Sheer Blouse $52 via SHOP STYLE REPORT

Pistola Mid Rise Distressed Frayed Hem Jeans

Pistola Mid Rise $98 via KINDRED

Sol Sana Porter Stud Heel Block Heel

Sol Sana Porter Stud Heel $180 via BLUE EYED GIRL
Photos via Lucy Williams